Google panned for giving free ads to UK anti-abortion groups

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Several crisis pregnancy helplines covertly run by anti-abortion groups have been given free ads throughout 2025 via Google Ad Grants – a scheme which gives nonprofits up to £7000 per month of free search advertising.

One of the most active recipients was Pregnancy Crisis Helpline, which is running a series of ads that look like real search results claiming to offer ⁦a “safe” and “confidential place” if you’re considering an abortion.

“Wanting to end your pregnancy? We’re here to talk,” another advert – which was shown throughout this week – stated.

But the helpline was actually co-launched with Christian Concern, a right-wing evangelical organisation that wants abortion to be banned. One of its trustees, according to its latest accounts, is Christian Clive Copus, a former director of anti-abortion group ProLife Alliance.